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But it’s hard to deny that Wilson did build a powerhouse. He founded an activewear company that evolved into a product category almost by accident. In 1998, the U.S.-born, Vancouver-based entrepreneur and surfing enthusiast took a yoga class and noticed that many women wore cumbersome cotton leggings that didn’t dry well. Using a technical fabric similar to that used in surf wear, he created performance sweat-wicking pants that also were flattering enough to wear in everyday life—the essence of what become known as “athleisure” (a term Wilson reportedly hates). Women at the yoga studio that became his first store couldn’t get enough of it, and soon enough it became normal to pay $100 for a pair of leggings, and wear them to the office and around town.
即便是假期高频出现居家烹饪场景、且有饺子汤圆习俗的春节，速冻食品大类中仍然呈现出传统类目占比、销售额同比双降，新型烹饪方式类目占比和销售额同比上升的分野，这也一定程度反映出消费偏好的变化——随着空气炸锅等新型烹饪方式的普及，越来越多过去在餐饮场景中才能被烹饪好的产品，也能以冷冻+家庭厨电还原的方式被端上家庭餐桌，从而实现了家内餐饮场景品质与便利性的大幅度提升，这也是其受到消费者追捧、快速成长的驱动因素之一。